As a new NASCAR sponsor, Cope’s Distributing races to new heights. 

Spring rains, budding flowers, green grass, and the sound of racing! Greenville’s Cope’s Distributing hops on board with NASCAR, as a sponsor  on Tommy Regan’s #45 — “The Gun Truck.”

With both a retail store and large Internet business that takes firearms distribution nationwide, a NASCAR sponsorship brings in a new audience, and an increased demand on the technical resources of their Internet portal.

It all started when DataYard Account Manager Alek Mezera called Roger Cope, President of Cope’s Distributing, to check in.

“When Roger told me of Cope’s plans to sponsor Tommy’s truck, their video series, and Facebook ticket contest, I knew we needed to take a look at the hosting setup to ensure uptime and availability during this high-visibility campaign,” says Mezera.

“We started by segmenting the server roles onto two VIPs for web and database services, and built the new configuration to quickly accept new additional web nodes if necessary.”

This level of communication is part and parcel of the relationship DataYard has built with Cope’s, in listening and customizing to their specific needs. The attention doesn’t surprise Roger. “We make a phone call and they’re right there,” he says. “I recommend DataYard to literally everybody that’s looking.”

How is The Gun Truck doing? The team kicked off their season on March 28 in Martinsville, placing 32nd, and are headed for the Kansas Speedway on May 8! You can follow the team on their website, via Facebook, and on Twitter (@theguntruck45).

Thanks to Cope’s Distributing for letting us share their story! We want to tell YOUR story too!  Let us know what you’re doing, so we can shine the Spotlight on you!